The player is chartering for a crew on a pirate ship.
The captain tells him to scrub the board, but wait a minute. You do not look like a guy who should scrub a board. You better look after things.
Look and find the dirty parts within our organization and write them down.
Where are we good in Agile? Where not? Take the Agile Manifesto for help.
The story evolves through tasks and quests like this. The player can get higher in the pirate hierarchy until he himself becomes a pirat captain.
Dress up like the captain and make videos with the instructions for the player and talk like Jack Sparrow. ;(